C+UX Resource Library
Free directory of useful tools for the content practioner, compiled from the Content + UX Slack group.Explore the library
That depends on who you ask. You'll get a different answer from most everyone you talk to. But because I'm the group manager here, I'll take a first crack, borrowing heavily from Richard Rumelt's take on business strategy generally. Content strategy uses content to strengthen an organization's position in the marketplace, by aligning the people who create an organization's content with the people who consume it (through policy and procedure).
A more commonly cited definition comes from Kristina Halverson, who has since evolved her writing on the subject: "Content strategy means getting the right content, to the right people, in the right place, at the right time."
Rather than try to fine-tune this definition to death (which happens regularly in every content strategy group in the world), I recommend you just start reading. Cue the following question...
There's a ton of information out there. One great place to start is our own Content + UX Resource Library (full disclosure: Jess gets a small credit if you sign up for AirTable using this link...it wasn't set up this way; it's just how AirTable works).
That oughta keep you pretty busy.
You'll find a huge variety of backgrounds and skill sets in this field. It's common to meet folks with backgrounds in journalism, editorial and publishing, and marketing and communications. But that's just the tip of the iceberg.
Because content strategy deals with the organization of information, content strategists tend to be system thinkers, with a proclivity for details, spreadsheets and, of course, language.
You can start with the #jobs channel in this Slack group. Also check out the listings in the groups mentioned below.
What other content strategy groups exist?
This is often the first and easiest step for folks who want to get into the field. A few tips:
Make friends. This is a growing field, but it's close-knit. We love to help each other, to support each other, and to see each other succeed. Don't be afraid to ask questions, and don't be afraid to pay it forward when you can. We're happy to have you!